Ttraffic growth hacks
Brick and mortar businesses do it, and you should too. You can actually use a combined strategy of paid and free promotion, but paid advertising is this hack. The amount and type of paid advertising will depend on your budget and your goals, so think carefully and get some guidance before you start doling out the money for spots on Google, Yahoo, and Facebook.
Use Social Media Wisely
You can’t “cover the whole waterfront” of social media promotion. And it’s not efficient to try. If you have done the research and know where and when most of your target market hangs out, that’s where your focus needs to be. The most important point? Do not use social media to promote your products and services. You are there to promote your brand, develop relationships with communities, and become a business that people trust. No one trusts a sales pitch anymore. Use social media to promote your blog content, with catchy teasers, images, and such. Twitter and Instagram have expanded what you can post, and LinkedIn now allows content posts.
Blog Content “Rules”
A lot of experts cite the 80/20 rule regarding blog content. 80% should be to educate, inspire and entertain. Only 20% should actually promote. And this must be done cautiously, by linking to pages on your site that offer value and benefit – an e-book, a guide, a free trial perhaps. Use plugins that allow for sharing and conversations at the end of each post. Ask readers to subscribe to your blog by providing an email address.
Mixing it up is the operative phrase here, in terms of topics, length and format. You will have a wide variety of readers. Use short, trendy news posts; use longer educational/training and data-driven posts; use videos, infographics and slides. Readers want to pick and choose. Always have a picture, the title and several opening lines with a link to read the whole post. You get more posts on the page that way. And use your rails to promote older posts that have been popular.
Headlines – Perhaps the Most Important Hack
Whether you are promoting your content on social media or creating a title for a blog post, you may have to spend a fair amount of time on your titles and headlines. Unless your readers are intrigued, amused, or shocked by your titles, they won’t click through. Read Neil Patel’s article on newest trends for headlines, and get some great advice on how to make your headlines irresistible.
On-Page SEO Tactics
SEO is still critically important and there are easy and basic ways to enhance yours. Make the most of your alt text; write carefully crafted meta- descriptions; make use of internal links to other posts (this also gives your reader a better experience). There are a host of pretty easy tactics, carefully explained here.
Target Those Long-Tail Keywords
Most searches today use long-tail keywords, because searchers have learned that being more specific gets them more accurate results. Some will cost you (Google Adwords), but there are others ways to find them too. You can get creative about locating those long-tails by tactics from exploring Q&A sites like Quora, to Wikipedia, to Google related search terms at the bottom of results, to stealing from your competitors.
You can’t use guest blogging for sales pitches. But you can set yourself up as an expert and influencer is you do it enough. And you can always add a link in our bio if nowhere else.
Be Responsive and Fast
Your site has to be great on any device, and it must load quickly – within seconds. Once you have that nailed, anytime you change anything at all, go back and re-test. No one has any tolerance for lots of swiping to read something or waiting for a page to load. When this happens bounce rates are sky-high.
Images and Video are a Must
Text, in short chunks, is good, but visuals and videos are better. They engage and attract. Research shows the people are drawn to visuals/videos and that they remember more of what they see than hear. All of these things can be posted on social media sites with links or within your blog posts themselves. Nothing should be published without a visual.
Don’t Forget Your Email Marketing
Blogs and social media engagement are topics of lots of traffic-boosting conversations, but email should not be neglected. You have an email list for a purpose, so stay connected with those targets without bombarding them. The same “no sales pitch” rules apply, but you can link to blog posts, or a web page that has a benefit.
Get in the habit of visiting sites that are related to your business regularly. Join in as many conversations as you can. You can make a name for yourself and set yourself up as an expert. You can provide expert comments, and answer questions. But don’t spam. Too many people use comment sections only to promote themselves and their businesses. Drop links sparingly and carefully.
Study Those Analytics
You cannot know what is working unless you know where your traffic is coming from, what that traffic is accessing or not, and what parts of your site are the most popular. Find out when visitors are coming. This will drive what you need to change and let you discover what you need to do more of.